Shackwatching’

The other day, I met Ejovi for lunch and unwittingly suggested heading to the Shake Shack in Madison Square Park. OMG. What a mistake. It was like the great wall of people. The line snaked down almost to 23rd St. Where, I asked, was the light social technology that enabled the community to combat this menace and ensure that waiting 1hr+ for a burger was somebody else’s problem? Today, my prayers have been answered. Thank you Shake Shack Watchers.